How brands are using gaming personas to reach players effectively
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media
With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audienc...
Fast-Food Slowdown May Mean Steeper Promotions
It’s been a season of slowing sales for quick-service restaurants (QSRs).
That could mean these fast-food brands have to launch greater promotions to attract cost-conscious diners, Reuters noted i...
Europe’s AI Paradox: Slow Adoption, Big Ambitions
Despite Europe’s reputation as a tech laggard, a cadre of companies is making big bets on artificial intelligence (AI).
While the region has been slow to embrace AI in critical sectors like healt...
How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. ...
Kroger Teams With Yahoo DSP on Purchase-Based Audiences for Brands
NEW YORK – Kroger Precision Marketing, the grocery chain’s retail media network, is collaborating with Yahoo Advertising to offer purchase-based audiences directly in the Yahoo Demand-Side Platfor...
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.
Stop & Shop owner Ahold Delhaize is a global groce...