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Omnicom’s lack of surprises in its 2025 earnings is both a good and bad thing
It was wise of Omnicom to report its fourth-quarter and full-year 2025 earnings after the market closed on Wednesday, since its stock gained in after-hours trading — unlike Publicis, which got wallo...

TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges
This story was originally published on sister site, Modern Retail. TikTok Shop has reversed course on its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announ...

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
Less than a year after some backlash to American Eagle’s decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the ...

How the MLS plans to convert World Cup interest into lasting soccer fandom
This summer’s soccer World Cup tournament will provide a rare opportunity for major advertisers looking to engage sports audiences over a month-long festival of footwork, free kicks and the occasion...

Media Briefing: Publishers explore selling AI visibility know-how to brands
This week’s Media Briefing will look at how publishers are seeing an opportunity to turn their AI citation strategies into a new revenue stream by helping brands gain visibility inside ChatGPT and G...

‘Creators as the new storytellers’: Over 10,000 apply to be part of Dick’s Sporting Goods creator program
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social media. This year, the retailer is expanding Varsity Team, its ambassador progr...

‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans — has quietly become one of the definin...

Future of TV Briefing: WTF is server-guided ad insertion?
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly. WTF is SGAI? WBD reopens Paramount deal talks, Hollyw...

Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encour...

Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Revenues fell short of expectations for marketers in 2025, but they’ll be working w...