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Digiday

Digital Content, Digital Advertising, Digital Marketing
Why Roblox’s Clip It is using its billion-view moment to launch an ad product
Clip It — the Roblox version of TikTok — crossed the billion-view threshold yesterday. To take advantage of the hype, the game’s creators are developing an advertising product that combines some...
Google is getting in on the latest ad tech craze: curation
The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of ...
Digiday+ Research: A look at brands’ 2024 holiday marketing plans
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The holiday shopping season can be hard to predict, but that doesn’t stop brands an...
Media Buying Briefing: Debating the pros and cons of principal media
Media agencies seem to find themselves in some sort of hot water with clients at any given time since they first started getting unbundled from creative agencies. (Although the argument could be made ...
Media Buying Briefing: Debating the pros and cons of principal media
Media agencies seem to find themselves in some sort of hot water with clients at any given time since they first started getting unbundled from creative agencies. (Although the argument could be made ...
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agen...
‘We can’t cry about the milk that’s spilled’: As DE&I fallout continues, multicultural agencies grapple with changes
Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agen...
Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minu...
Inside the strategy that grew Cristiano Ronaldo’s YouTube account to 1M subscribers in 90 minutes
Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minu...
Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer marketing campaigns. That will l...
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