Feed Items
Tom Craig, Chief Technology Officer, Resonate
In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.”
For many, the delay was both expected and welcome. Brands and agencies alike...
Subscribe: Apple Podcasts • Stitcher • Spotify
A therapy session and a one-on-one with your manager can be eerily similar.
In fact, managers often have to navigate tough conversations with team members. Those conversations range from figuring out a flexible work schedule so that your team member feels comfortable picking up their child from school instead of attending a 4 p.m. meeting...
For as much energy as advertisers and agencies have put into supply path optimization over the years, the programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically.
This helps to explain why Digitas North America is...
Things are heating up between publicly-traded media companies and generative AI tech companies, resulting in more than one new AI licensing deal.
Of the half dozen or so publishers’ earnings that Digiday tracks, two of them have announced deals with tech companies since their Q4 earnings calls in February. IAC’s Dotdash Meredith struck a three-part deal with generative AI tech company OpenAI...
When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants and publicly expressing frustrations about agencies covertly earning margins on their ad dollars. So, when a recent ANA report highlighted how major agency holding companies profit from media sales to clients, there was an expectation of a significant...
Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past tech trends.
At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to find and reach new audiences with targeted ads. From legacy networks like NBCUniversal and Disney...
Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports.
Rita Ferro, Disney’s president of advertising, put it right out there near the outset...
In today’s fragmented landscape, the line between B2B and B2C marketing is increasingly blurry, and some business brands are taking a page out of consumer brand marketers’ playbook to better reach audiences. That includes the marketing team at Workday, a work-related, enterprise software company.
Last month as part of its global “Rock Star” campaign, Workday rolled out two humor-filled...
While the NBA weighs up competing broadcast rights bids from the likes of Comcast, Disney, Warner Bros and Amazon, marketers and media agencies are keeping a close watch out for a change in the media status quo surrounding the league.
Many of the details concerning potential end-game scenarios, such as which weeknight fixtures go to which broadcaster, are up in the air.
But agency execs...
Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months — especially as client expectations change as a result of a far more complex market.
When it comes to securing their portion of the $20 billion or so of advertising spend from marketers, per eMarketer estimates, independents...