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There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace.
This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique...
On Monday, The Washington Post added AI-generated audio to its three politics- and policy-focused newsletters to give readers the ability to listen to those emails.
Solventum and PhRMA are launch sponsors for the newsletters this week, which will also contain AI-generated audio ads for the first time. Each audio newsletter edition will have pre- and post-roll audio ads inserted dynamically...
On the surface, things seemed tense back then.
CMOs were out there on stages and in interviews, wagging their fingers at Meta execs, accusing them of caring more about cash than the disharmony it fueled. But behind closed doors, it was all hugs and handshakes as they cozied up to the bigwigs, letting their concerns fade into the background.
Fast forward four years, and it feels like déjà...
As the cable reporter for now-defunct Mediaweek from 1993 until 1998 when I became an editor, I learned about the TV ad marketplace down to a level of granularity I had no idea existed. It’s when I first heard the term “upfront” used in a way that had nothing to do with where I stood at a concert or in line.
In those days, hardly anyone knew what the Internet was, four broadcast networks...
In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to be the case when it comes to AI, but there isn’t yet the same depth of research that exists in other categories.
Lexicon — the naming agency behind numerous famous names like Blackberry, Apple’s Powerbook and Adobe inDesign — is hoping to change that as AI...
Tom Craig, Chief Technology Officer, Resonate
In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.”
For many, the delay was both expected and welcome. Brands and agencies alike...
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A therapy session and a one-on-one with your manager can be eerily similar.
In fact, managers often have to navigate tough conversations with team members. Those conversations range from figuring out a flexible work schedule so that your team member feels comfortable picking up their child from school instead of attending a 4 p.m. meeting...
For as much energy as advertisers and agencies have put into supply path optimization over the years, the programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically.
This helps to explain why Digitas North America is...
Things are heating up between publicly-traded media companies and generative AI tech companies, resulting in more than one new AI licensing deal.
Of the half dozen or so publishers’ earnings that Digiday tracks, two of them have announced deals with tech companies since their Q4 earnings calls in February. IAC’s Dotdash Meredith struck a three-part deal with generative AI tech company OpenAI...
When CMOs suspect agencies are profiting off of their ad spend, they often become uneasy. Typically, this leads to audits, hiring consultants and publicly expressing frustrations about agencies covertly earning margins on their ad dollars. So, when a recent ANA report highlighted how major agency holding companies profit from media sales to clients, there was an expectation of a significant...