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Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past tech trends.
At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to find and reach new audiences with targeted ads. From legacy networks like NBCUniversal and Disney...
Now that the OGs of TV content — NBCUniversal, Fox, Disney and Warner Bros. Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports.
Rita Ferro, Disney’s president of advertising, put it right out there near the outset...
In today’s fragmented landscape, the line between B2B and B2C marketing is increasingly blurry, and some business brands are taking a page out of consumer brand marketers’ playbook to better reach audiences. That includes the marketing team at Workday, a work-related, enterprise software company.
Last month as part of its global “Rock Star” campaign, Workday rolled out two humor-filled...
While the NBA weighs up competing broadcast rights bids from the likes of Comcast, Disney, Warner Bros and Amazon, marketers and media agencies are keeping a close watch out for a change in the media status quo surrounding the league.
Many of the details concerning potential end-game scenarios, such as which weeknight fixtures go to which broadcaster, are up in the air.
But agency execs...
Agility and flexibility will be key for independent agencies to take on the holding companies as the upfront marketplace plays out over the next several weeks and months — especially as client expectations change as a result of a far more complex market.
When it comes to securing their portion of the $20 billion or so of advertising spend from marketers, per eMarketer estimates, independents...
YouTube is almost too big to succeed in the annual TV and streaming advertising upfront market.
As the most-watched streaming service on TV screens for 15 months running, brands can hardly avoid advertising on the Google-owned platform. But between the breadth of YouTube’s programming — from NFL Sunday Ticket to not just cat videos but videos for cats — as well as the sheer amount of ad...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this edition of the Digiday+ Research Briefing, we examine how advertisers are approaching spend in the upfront market, what metrics marketers use to gauge ad campaign success on streaming platforms, and how brands, retailers and agencies are investing in programmatic ads, as seen...
Ad tech giant Colossus is in hot water amid accusations of duping advertisers into buying audiences they never intended to target.
Shocked by the allegations, several of them are now scrutinizing their ad buys with the ad tech vendor to check if they’ve been misled.
Their concerns stem from a report by ad transparency startup Adalytics, which discovered that Colossus was mislabeling IDs,...
Q1 is on the rise, but it’s not a rocket
Publishers’ Q1 earnings showed a lot of promise this year compared to last. But that doesn’t necessarily mean things are all right as rain when it comes to the ad market.
For nearly all of the five public publishers included in this report, digital advertising grew in the first quarter of 2024, with the exception of BuzzFeed. Digital subscriptions...
La visión de Google de un mundo asistido por la IA quedó ayer más clara después de que el gigante tecnológico anunciara una amplia gama de actualizaciones de sus capacidades de IA generativa en diversas plataformas de software y dispositivos de hardware.
En su conferencia anual de desarrolladores Google I/O, la empresa presentó formas de utilizar la IA generativa para todo, desde la búsqueda...