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The upfront seems set for one of those up-and-down cycles. The annual TV and streaming advertising haggle has had a rash of rollercoaster years recently — 2020 and 2022 in particular — that provide a guide of sorts for how the 2025 upfront market may go.
Donald Trump’s tariffs have put the economy on edge just as TV networks, streaming services,...
Now that September is locked in for Google’s showdown with the Department of Justice over how to dismantle its grip on online ad sales, it’s time to dissect how each side thinks the monopoly should be undone.
The proposals for the remedies phase of the adtech trial were mapped out on Monday in written filings. These come days after they were outlined to U.S. Judge Leonie Brinkema, who last...
Creators are flocking to LinkedIn — and brands’ dollars are right behind them.
As LinkedIn positions itself more firmly as a home for creators, influencer marketers who operate within the platform’s ecosystem say that their business is booming.
B2B influencer marketing agency Creator Match, which launched in early 2024, has made 80 percent of its lifetime revenue in the “past few months,”...
Media agency network GroupM was once the market’s apex predator — and the engine room of industry giant WPP.
The London-headquartered holding company still looks to its media business to power a long-term return to commercial growth following years of drift. But in the words of WPP boss Mark Read, the media network is going through “a tough time” and sits “at the mercy of the markets”....
More advertisers and their media agencies are considering DV360, Google’s demand-side platform (DSP), for their connected TV (CTV) campaigns. It’s another sign that competition between the big DSP providers — a triumvirate including The Trade Desk, Amazon and Google — continues to heat up. And it comes despite Google’s recent challenges in court to its expanded power and influence over the...
With an ongoing global trade war and stricter border enforcement, the travel and tourism industry in the U.S. is starting to see a dip in visitors. During the month of March, international visits to the U.S. declined 14% year over year, according to the U.S. Travel Association, which also found, if the decline is maintained throughout the year, the U.S. will see a $21 billion loss in “travel-...
AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.
Despite all the hype, many marketer’s...
There’s a quiet vibe shift rippling through marketing circles as the industry comes to terms with the epistemic hangover of its long entanglement with Google.
None of this is new, of course — marketers have spent years toggling between frustration and resignation over how tightly Google grips their ad dollars. But now, with the company freshly found guilty of illegally monopolizing not just...
The transition from viral influencer to a full-time career as a creator has always been tough — but with greater economic pressure, some are realizing the juice isn’t worth the squeeze.
After working 11 years as a creator and amassing 68.2K subscribers on YouTube, mom of twins, creator-turned talent manager Joanna Fowler joined Shine Talent Group in December as its head of talent.
“A lot of...
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Life Beyond the Cookie The winners and losers of Google’s third-party cookie reversal
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Google isn’t known for saying sorry so the fact that it’s offering something close to a mea culpa at an industry conference in Miami says a lot about the chaos its Chrome cookie plan has unleashed.
Last week, the company...