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The Trade Desk and Yahoo are entering the eleventh hour of crisis talks concerning how the latter labels its media inventory in a dispute that could result in the former party cutting advertisers’ access to Yahoo’s video content.
The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to...
Digital media agency Goodway Group has been laying off employees across multiple teams in the past year as part of an ongoing reduction of its workforce, according to multiple people that have been terminated. It’s not clear how many have been let go this year.
The New York-based agency began letting go staffers around mid-2023 up until this year, according to a source that worked there for...
Everyone knows industry speak can be overwhelming. It’s a whole other language entirely when that corporate lingo is taken to the French Riviera.
In case you need a refresher, here’s a cheeky digest of what people might say while they’re at Cannes Lions — and what they actually mean:
Be there soon!
You’ll be there in 20 minutes actually because you’re coming from the other side of the...
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The 2024 Cannes Lions International Festival of Creativity kicks off on Monday and we’ve been hard at work to put together a guide on everything to expect this year. Please see our coverage below:
Digiday’s definitive in and out list to Cannes 2024
The veteran’s guide to Cannes
Digiday Research shows that more of...
For soccer fans watching tonight’s opening UEFA European Championship soccer game between Scotland and Germany in Munich, it’s not just about the scoreline but the storyline.
The big moments include retiring German midfielder Toni Kroos’ swan song on home soil, a rare chance for Premier League players Scott McTominay and Andy Robertson to prove themselves in international competition, and the...
As AI-generated content platforms continue rolling out new AI models and features, Getty Images has made another data licensing partnership with another player in AI image generation.
The stock image giant has signed a new deal with Picsart, a content creation platform, which will allow Picsart to develop a new AI image generation model trained on Getty Images’ licensed creative content....
Greg James’ time orchestrating music festivals in London was the ultimate dress rehearsal for his headlining act in New York 14 years later: revamping Havas Media in North America.
Granted, likening festival planning to corporate restructuring might be a bit of a stretch, but dismissing the comparison entirely would miss the harmony. Swapping venues, sponsorships, and talent for corporate...
Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping demands, they’re being more pragmatic. Think less “storm the gates” and more “savvy negotiation.” They’ve learned from past failed crusades that a little less dogma and a lot more diplomacy might just get those kimono strings untied.
Their...
Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to hit Cannes Lions next week with a raft of partnerships and announcements that push it deeper into investing across social, influencer, retail media and e-commerce, all with the aim of advancing KPIs from media metrics to sales metrics for its clients.
The holding company is basing many of its...
Mark Piesanen, Chief Revenue Officer, CreativeX
Brands spend months — years, even — investing in brilliant creative ads that will go on to catch consumer attention and win awards at industry events like Cannes Lions.
That said, only some ads will win an award. Vital as it is to take this moment to celebrate the best and brightest ads in the industry, at the end of the day, it’s a single...