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Chance Johnson, Chief Commercial Officer, Nexxen
CTV has been a driving force in the media and advertising industries for years, but the conversation has shifted as challenges and barriers have eased. Recently, CTV has become less of a gamble for both broadcasters and brands.
In the past, concerns about quality inventory, audience reach and content fragmentation across CTV platforms have...
Social and marketing agency Socially Powerful last month added consultancy services that aim to hone in on enterprise brand and influencer marketing areas for its clients.
The agency hopes to build the new service, called Prime Influence, into a consultative strategy so it can expand beyond the day-to-day execution of briefs and campaigns for clients. As the influencer marketing sector grows,...
Video is now at the forefront of the latest strategy for X (formerly Twitter) to recapture advertising dollars.
There are 8 billion video views happening on the platform per day on average, and those views have increased 35% year over year, according to the platform’s latest newsletter for advertisers that Digiday has seen. A view metric is counted when an X user watches a video for at least...
Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI.
However, earlier this week, at its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some interpret as an effort to shore up its...
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Programmatic marketers are settling in at the Digiday Programmatic Marketing Summit, taking place over the next three days in Palm Springs, California.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like...
Thanks to Disney for sponsoring Digiday’s upfront coverage and presenting this edition of the Digiday+ Future of TV Briefing, normally available exclusively to paying subscribers.
This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.
The advanced upfront
Disney tops TV watch time...
Amazon spent the bulk of its May 14 upfront presentation showcasing its massive and still-growing content portfolio — but for the most part, Twitch was absent from the proceedings. The few times Twitch was mentioned, it was framed as more of a brand for gamers than a major streaming platform in its own right, providing a window into Amazon’s changing approach to the service.
Twitch came up...
Google’s vision for a world assisted by AI became more clear yesterday as the tech giant announced a wide range of updates for its generative AI capabilities across various software platforms and hardware devices.
At its annual developer conference Google I/O, the company debuted ways to use generative AI for everything from searching online and offline worlds to creating content and...
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and...
The website that aimed to replace travel agents is now also an ad network. Expedia has become the latest U.S. company to launch a retail media business, promising at a travel industry conference in Las Vegas to build “the world’s leading travel media network.”
Marketers hoping to use retailer-held first-party data to target key audiences aren’t exactly spoiled for choice these days. But,...