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With the rise of virtual influencers and generative artificial intelligence content creeping into the influencer world, it can get complicated for influencer agencies to navigate partnerships and verify the authenticity of their followings and engagement metrics those influencers claim to attract.
Not helping matters, a number of social media services, including Viralyft and Twicsy, sell...
With the U.K.’s summer tennis season around the corner, water filter brand Brita is transitioning from ambush marketing to establishment partner.
During last year’s grass tournament at Wimbledon, the company and its integrated agency Iris launched a short paid social and radio campaign aimed at punching up, positioning its water filters and reusable bottles as the answer to consumer concerns...
While many inclusivity efforts are being actively dismantled both at a corporate level and legislatively (given book bans, anti-Critical Race Theory bills and voter challenges), Pinterest continues to shell out money for its Inclusion Fund, focused on creators from underrepresented communities.
The program started with $500,000 in 2021, on the heels of the Black Lives Matter Movement. Since...
This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.
CTV, DSP and KPIs, oh my
Paramount’s no-deal, the NBA’s new deals (and non-deals), reality TV’s legal dramas and more
CTV, DSP and KPIs, oh my
A demand-side platform expanding third-party measurement...
Once again, the Cannes Lions Festival of Creativity is nearly upon us. For attendees, it’s a rush of meetings, panels, awards, parties and nights at the Gutter Bar, all while trying to keep it relatively professional.
As you ready your summer linen and prep for the chaos of the Croisette — which will likely be even more chaotic than usual with the Olympic Torch relay scheduled to pass through...
The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries.
This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries.
For...
Dan Seaman, vp, product, Viafoura
Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print constraints, shaping how digital journalism has been published online for the past 25 years.
However...
The IAB Tech Lab is marking its 10th anniversary with a conference titled “Nothing will be the same.” During the proceedings taking place on June 11-12, participants will debate the challenges of the years ahead.
IAB Tech Lab’s CEO Anthony Katsur is poised to kick off proceedings with a keynote heralding “the end of the beginning,” a line that harkens to a Churchillian oration that makes for...
Welcome to Cannes, where the Mediterranean meets the manicured and the social scene is as sparkling as the sea. From star-studded soirees to yacht-hopping escapades, this French Riviera gem is a playground for the bold and the beautiful. So, grab your shades and let’s dive into the glam and occasional absurdity of Cannes’ social whirlwind. Here’s the scoop on the hottest spots to visit while you...
At the World Wide Developer Conference, Apple executives previewed operating system updates for its desktop, mobile and peripheral devices, intended to entrench its position as one of the industry’s leading tech and media corporations.
Apple Intelligence generated the bulk of mass media headlines, given it’s the tech giant’s primary gambit in the AI era and culmination of investments in cloud...