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Q2 in review
The recovery trend of publishers’ businesses seems to be holding as 2024 progresses.
Of the five public media companies included in this earnings analysis, four reported increases in digital advertising revenue year over year, with Dow Jones, The New York Times and Gannett even seeing increases over the same quarter in 2022. This is a member-exclusive article from Digiday....
Political advertising spend has kicked into a higher gear in recent weeks in the U.S.
CTV is becoming an increasingly popular method of reaching swing voters, especially in the local and statewide elections that collectively account for the lion’s share of U.S. political ad spend, publishers, ad tech vendors and media buyers told Digiday.
Experts say that spend is expected to only increase...
A recent study that aims to shed light on AI and its application in marketing and agency work reveals that the more you know about AI, the less you’re convinced it’s going to replace human beings.
That’s one of the findings of a joint study between Omnicom Media Group agency PHD Worldwide and WARC, which surveyed 700 marketing and agency executives (in 10 different countries, including the U....
2024 has been a period of considerable change for the gaming industry. Halfway through the year, publishers and tech giants alike are still struggling to adapt to gamers’ changing consumer habits.
Although the layoffs that plagued gaming companies in the first half of the year have slowed somewhat, the bleeding has continued — most notably and recently at Bungie, which let go of over 200...
Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide
This week’s Future of TV Briefing looks at how the second quarter of 2024 may have marked an inflection point for companies’ traditional TV and streaming businesses.
The business of TV streaming
Former YouTube CEO’s passing, Netflix’s NFL production plans, Instagram’s new main metric and more
The business of TV streaming
If there’s ever going to be a specific point in time marking...
As investment in influencers takes up a bigger share of marketing and media budgets, it’s worth exploring the differences among the several types of influencers that have emerged across different platforms — all the way from TikTok personalities to podcast hosts.
Because if there’s one thing that’s true in the world of influencers, it’s that there is no one-size-fits-all model. “As the creator...
Retail media networks have been getting a lot of attention lately, touting first-party data to marketers desperate to get as much personal data as they can to better target shoppers. All the hype, however, caught the attention of the Federal Trade Commission last month, which announced that it was looking into how that customer data is being used to determine retail prices.
It’s a practice...
Seasons are no longer finite.
Back to school isn’t just for August. (Prime Day had retailers push back to school deals early this year.) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday” called Summerween.) And Christmas isn’t...
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Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain strong, the platform...