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This story was published on Digiday’s sister site, Modern Retail.
Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead.
In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a week earlier than the same deadline...
Looks like it’s open season on ad industry powerhouses.
First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same group. Now, News Corp sounds like it wants to join the fray with...
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With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa.
Instead, Ben-Ishay props her phone up on her kitchen counter at least once a week,...
This is the second half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. Read the first half of our social media report here.
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Smaller platforms’ plans to attract marketers pay off
Pinterest, Reddit...
Though the Olympic Games came to a close Friday, for some brand sponsors the real party doesn’t get started until the end of the month, when the Paralympic Games commence.
Digiday spoke with three advertisers that favor the Paralympics as a means of reaching considerable TV audiences, burnishing their purpose marketing credentials and maximizing B2B hospitality opportunities.
Citibank, for...
Social platforms from TikTok to Snap are developing closer relationships with influencer agencies, providing perks like access to first-party data and creator programs, as Meta maintains its dominance in social media spend.
While Instagram and Facebook remain the top two in usage across all consumers, TikTok and Snap rank in the top three for Gen Z — while YouTube is a top-three draw for Gen X...
It’s been a tumultuous few weeks for the digital advertising sector, primarily at the hands of the scions of Big Tech.
In late July, Google reversed earlier plans (four-plus years in the making) for online ad targeting and measurement in its web browser Chrome. Elsewhere, last week saw an audacious move from X to sue marketers for not spending enough money on the platform formerly known as...
First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%.The rich, in this case, are Publicis Groupe, which is followed closely by Omnicom, both of which posted strong six-month performances — and more importantly,...
Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever.
Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about understanding people’s behavior as they...
If you need any evidence that anime has firmly entered the mainstream, look no further than this year’s Paris Olympics Games.
Anime’s moment in the zeitgeist — already well underway prior to the Olympics’ July 26 start — has continued to pick up momentum at the world’s premier sporting event. Athletes from several countries have made new fans by striking victory poses from their favorite anime...