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Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t and what advertisers are paying for.
The 100-page report, released Wednesday, examined whether brand-safety tech from companies like DoubleVerify and Integral Ad Science is able to identify problematic content in real time and block...
Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go fuck themselves.” Advertisers, unimpressed, publicly slammed the platform and leaked their plans to cut off funding. They treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, the silence was deafening.
No one wants to put their neck on the line....
The threat of Google’s crumbling third-party cookie led to a boom in the retail media network space as they were seen as a cookieless solution. However, after years of uncertainty, Google had a change of heart, and decided to keep cookies in Chrome after all leaving users to decide if they want to be tracked. Even with cookies seemingly back on the table, retail media’s growth spurt won’t slow...
This story was first published by Digiday sibling ModernRetail
Hemispheres, United Airlines’ on-flight magazine, is ceasing its print product, according to sources familiar with the matter.
Already, the magazine’s website appears to be winding down. Its domain, hemispheresmag.com, now redirects to United’s website. As early as last month, the site was up and contained the archives of past...
As relationships between athletes and brands evolve, agencies working in sports marketing are also changing.
A new class of agency businesses has formed in recent years, combining sports talent management, influencer-style matchmaking and, in some cases, content production.
“We handle everything off the field and off the court,” said Eric Eways, head of marketing at sports management agency...
The prominent esports organization G2 Esports has hired its first head of media house in a bid to capture a larger share of brands’ marketing budgets.
G2 has been winning championships in games from “Counter-Strike” to “Rainbow Six Siege” since 2014, and already enjoys sponsorships from a smorgasbord of non-endemic brands such as Ralph Lauren and Mastercard. The company’s appointment of...
Advertising the AI ad tools
News publishers have largely been reluctant to implement generative AI technology in the newsroom. But using generative AI to improve their advertising businesses is another story.
News UK, The New York Times and The Wall Street Journal all debuted proprietary AI-based advertising tools this year that aim to more effectively deliver advertisers’ campaigns to the...
A new report from Adalytics has advertisers and brand-safety experts asking new questions about the effectiveness of AI systems.
The latest report from the digital watchdog, released today, claims to have found hundreds of brands appearing next to unsafe content on user-generated content (UGC) websites such as Fandom wiki pages and other websites. Many of the ads have code for using brand-...
As Electronic Arts continues its push into advertising, the launch of “EA Sports College Football 25” represents a chance for the publisher to flex its inventory — and Discover is taking advantage.
Released last month, “EA Sports College Football 25” is Electronic Arts’ first college football game since 2013, following a long drought caused by legal issues surrounding the use of college...
A federal judge has ruled that Google monopolized search and the ad dollars it generates through illegal commercial deals. So, what’s the next step?
First up, the jury’s still out on what consequences Google could face. These could range from forcing Google to overhaul its business practices to possibly breaking up the company entirely. Not surprisingly, Google plans to appeal, which means any...