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For all X has done to try and make advertisers believe it’s a platform that’s safe for brands, advertisers remain unconvinced — and the latest headlines don’t help.
Earlier this month it was revealed that DoubleVerify reportedly provided incorrect data for X advertisers over the course of at least four months, later apologizing for the snafu. Around the same time, Hyundai became the latest...
WPP reported Q1 revenues of £3.4 billion ($4.27 billion), equating to a 1.4% annual decrease or a 5% reduction when “revenue less pass-through” (£2.69 billion, or $3.36 billion) is considered.
Executives at the agency holding company underlined client wins such as AstraZeneca, Canon, Molson Coors, and Nestlé (among others) and how investments in AI and closer integration with its agency...
Los Latin American Music Awards tendrán una particularidad para su audiencia este año, gracias a una asociación de TelevisaUnivision y Shopsense AI televidentes podrán gozar de una experiencia de compra directa mientras disfrutan de la transmisión del evento en vivo desde Las Vegas por la cadena, este 25 de abril.
Shopsense AI, una empresa pionera en esta dinámica de venta, se encarga de que...
Influencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships.
With the launch of the so-called FiveTwoNine: The Creator Club membership, the 10-year-old agency will provide creators and brands with physical space out of its London headquarters, along with educational resources, events and...
The dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super Bowl and multi-hyphenate marketers slots would soon be history.
One of the prophets of that dream was Gary Vaynerchuk, who once told a convention audience: “Shit’s changed. The ship has sailed.” That...
Google has stayed true to form: It has put the brakes on its elaborate plan to ditch third-party cookies in its browser, just as many anticipated. For now, Google hasn’t given an exact timeline — just that it’s hopeful it can happen in 2025.
Before diving into the implications and potential outcomes, it’s crucial to understand the events and factors that have brought the ad industry to this...
When it comes to the TikTok “divestment or ban” bill, marketers are worried. But most are not too panicked about the outcome — at least not yet.
The U.S. Senate passed a bill (79 votes to 18) on Tuesday to ban TikTok in the U.S. if owner ByteDance doesn’t sell its shares within nine to 12 months. It’s a revision of a previous bill, approved by the House, which gave ByteDance 165 days to sell...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this week’s Digiday+ Research Briefing, we examine how YouTube commands marketing spend among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data...
Betting big on franchises
The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off.
According to seven publishers, their ad sales teams have been successfully closing more deals for marquee events and editorial franchises, at an earlier pace than last year. As a result, several media execs told Digiday they’re...
After a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task.
GameSquare’s acquisition of FaZe Clan, reported by Digiday last October, went through last month. The storied esports organization is now part of GameSquare’s broader portfolio, which also includes gaming and esports companies...