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With over 20 speaking sessions hinging on generative AI, the Possible conference in Miami this week addressed the challenges and opportunities associated with the technology head on. Veteran marketer Linda Boff, global CMO at GE, for one, recognized that the hype cycle is still swirling, but sees practical applications beginning to emerge.
“It’s less the promise and beginning to be the...
Independent agency group Meet The People (MTP) intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.
MTP, parent of five different subsidiaries, will expand its media services through this deal with True Independent’s full-service media agencies, including True Media, True Media Canada, digital media and programmatic ad agency Coegi and performance...
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
IDing measurement’s privacy era
TV watch time slips in March (as usual)
TikTok’s AI-generated ad plan, WSJ’s video layoffs, Disney+ plus FAST and more
IDing measurement’s...
As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes.
This might be described as cautious optimism.
While it could seem a bit verbose, the call for nuance is warranted: The enthusiasm for online ad spending is now checked by the gradual...
TikTok is testing a way for publishers to attach links to organic videos, according to three publishers.
The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites.
However, it remains to be seen how much traffic TikTok...
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español.
TikTok está avanzando para convertirse en una plataforma fotográfica de pleno derecho, y las marcas le siguen el juego.
Aunque es principalmente una aplicación de vídeo de formato corto, TikTok se ha inclinado más por las fotos y las funciones fotográficas como forma de diversificar...
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content.
For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene...
Sponsored by A+E
Quality content is always a must for marketers, no matter the format, channel or campaign. However, several factors must be considered when the marketing team ventures into video.
For example, key challenges vary from deciding whether talent is a good fit to crafting messaging that will resonate throughout an entire campaign, managing how all those pieces fit together and...
The Possible conference got underway on Monday from Miami Beach, as did the Digiday studio.
One of the day’s guests, Index Exchange president and CEO Andrew Casale, outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs.
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Evolving Agencies VaynerMedia CEO Vaynerchuk: Media,...
Laid out in pretty stark terms, VaynerMedia CEO Gary Vaynerchuk, on the first day of the Possible conference in Miami on Monday, advocated for a reconciliation of media and creative agencies to create a more common sense approach to media and marketing that many of the companies in attendance at the conference, he said, remain loath to embrace.
“I believe the modern marketing comms strategy...