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Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
And that’s reason enough to unpack what this bundle of U.S. privacy laws might mean for the ad industry at large.
WTF is the APRA?
It would shake things up in advertising by...
After a difficult year in 2023, the esports industry is recovering in 2024 as some brands and advertisers return to the space. But while esports winter might be thawing somewhat, it’s become clear that not all esports organizations have been equally able to withstand the cold.
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and...
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In the back half of last year, it looked like publishers were getting ready to dial up their events businesses as a means of driving more revenue outside of ads. But as 2024 rolls on, it looks like the industry might not be going down that path after all.This is a member-exclusive...
Tickets to the WNBA’s draft, which was held last night in Brooklyn, New York and aired on ESPN, reportedly sold out within 15 minutes in what may be yet another signal of the growing power and audience for women’s sports. Marketers are continuing to take notice as the space is seen as a burgeoning growth area for brands, that are predicted to invest more this year.
As marketers look for growth...
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The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year — albeit biannually.
Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges...
Independent media agency Left Off Madison (LOM), formed by ex-Dentsu and Merkle executives who desired to break free from the holding-company system, is expanding into the production space. Specifically, they believe live shopping may be about to have its moment.
Rob Douglas and Boris Litvinov, who founded LOM a year ago, are creating the offering under a division called Right Off Vine, using...
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
La marca de moda Rixo, de nueve años de antigüedad, amplía su presencia mundial con la apertura de una tienda pop-up en el barrio SoHo de Nueva York el 22 de abril. La marca, con sede en el Reino Unido y conocida por sus vestidos para ocasiones especiales, incluidos los looks de invitada de...
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español.
La marca de moda Rixo, de nueve años de antigüedad, amplía su presencia mundial con la apertura de una tienda pop-up en el barrio SoHo de Nueva York el 22 de abril. La marca, con sede en el Reino Unido y conocida por sus vestidos para ocasiones especiales, incluidos los looks de invitada de...
This State of the Industry Report, created with our partner, Piano, dives into how publishers optimize revenue, specifically how they incorporate total revenue management into their organizations and how they’re optimizing revenue streams if total revenue optimization (TRO) is a priority this year, along with the tactics they plan to implement to support those initiatives.
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La empresa martech Kids Corp entregó los resultados de su estudio Top Brands U18 2024, una encuesta realizada entre 21.100 niños y adolescentes entre los 3 y 18 años junto a sus padres y acudientes en Estados Unidos, donde le tomó el pulso a sus preferencias entre marcas de toda índole, desde juguetes, electrónicos y calzado hasta comidas rápidas.
En el estudio, cuya data fue recopilada el año...