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Amid all of the concerns that the made-for-arbitrage (née made-for-advertising) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain for years, unbeknownst to the buy-side until this month.
Four agency executives told Digiday that it’s still too early into...
What happens when artificial intelligence analyzes human thoughts about AI and copyright?
As tech giants and startups alike move forward with AI models, the legal landscape is still full of uncertainty when it comes to current and future rules about AI and copyright. Earlier this week, U.S. Rep. Adam Schiff introduced a new bill that would require AI companies to disclose AI training content...
Travis Clinger, Chief Connectivity and Ecosystem Officer, LiveRamp
Clean room technology is an increasingly important tool for marketers to turn signal loss into signal gain, with the final steps of third-party cookie deprecation serving as a critical checkpoint.
However, as the need for data collaboration increases and approaches to collaborating proliferate, it’s essential to remember...
Integrated agency CG Life on Tuesday acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space.
The combination doubles CG Life’s size, now totaling 150 employees together, and will allow the agencies to strengthen their focus on commercial life science brands and digital omnichannel strategies. Toolhouse, founded in 1995,...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
In this week’s Digiday+ Research Briefing, we examine publishers’ reservations about Google’s Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety, as seen in recent data...
The marketing industry’s efforts to showcase its environmental wares will peak as Earth Day 2024 (April 22) draws ever closer, with ad tech players eager to demonstrate their efforts to minimize the sector’s carbon footprint.
Ahead of this, Brian O’Kelley’s Scope3 unveiled GMP+, the latest iteration of its Green Media Product offering. This offering aims to “enhance advertising efficiency by...
Incremental authentication
Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. But with authenticated users representing a minority of the traffic, publishers are under pressure to persuade more of their site visitors to submit their emails, which can be appended to third-party cookie-replacing deterministic IDs like The...
Dove pledges not to use AI in communications, spurring marketers to think about AI and ‘brand ethos’
As generative AI continues to evolve, marketers are faced with a choice: Does using the technology in marketing and advertising make sense for their brands? And if it does, then how do they go about doing so?
Using AI in that way doesn’t make sense for all marketers, of course, which is why it’s not surprising to see Dove come out this week with a statement that the beauty brand, known for its...
Two entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly.
The dispute centers around Acxiom and Kinesso’s alleged misconduct regarding a data licensing agreement and the misappropriation of Adstra’s trade secrets for unfair...
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Making measurement make sense
Paramount-Skydance, YouTube vs. OpenAI and more
Making measurement make sense
Very recently, a bunch of pieces related to the TV measurement currency changeover have fallen into place — which seem to have put...