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Are you even a large digital publisher if you haven’t signed a deal with OpenAI?
Last week, the generative AI tech company announced content licensing and tech development agreements with Vox Media and The Atlantic. This comes after deals were recently announced between OpenAI and IAC’s Dotdash Meredith, as well as The Wall Street Journal’s parent company News Corp — following deals with The...
Over the past few months, the ad industry has seen more and more interest in retail media networks (RMNs). But given their solid, but limited access to consumer data, financial institutions’ ears pricked up as they started to see a way for them to carve themselves a hefty piece of the ad spending pie.
Enter: financial media networks.
But what are they, why are they important and why would...
This story was first published by Digiday sibling WorkLife
New research from EY reveals a growing cybersecurity anxiety among U.S. employees, with younger generations particularly vulnerable to sophisticated AI-powered attacks.
Experts emphasize the need for engaging and tailored training programs and a culture of cyber awareness to combat evolving threats.Continue reading this article on...
Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of...
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In a world where video has become the predominant medium for content creators, Substack offers a reprieve in the form of the written word.
The subscription-based newsletter platform received a surge of interest during the pandemic, garnering hundreds of new creators — including Hunter Harris and Caroline Chambers — who were interested in...
Everyone’s mad at independent ad tech’s heavyweight, The Trade Desk. But let’s be honest, it’s par for the course. When you’re a giant in the industry, ruffling feathers left and right is just another day at the office.
That’s why the latest uproar over The Trade Desk’s list of the top 100 sites it buys from wasn’t surprising. If anything, it blurted out the obvious: The Trade Desk is so big...
Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.
In the case of integrated agency CG Life, the impetus is keeping stride with the faster pace of social media and communications with consumers as the health and life sciences space has grown in recent years....
Even financial services companies are getting into the ad game now.
These so-called financial media networks (FMNs) are to retail media networks what influencer marketing is to word-of-mouth recommendations. It simply reflects how much the retail media network shift will infiltrate everyday lives.
And boy, is it moving fast. Just look at the headlines lately: Klarna teaming up with ad tech...
Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? Some in the dealmaking business seem to think so.
To some degree that activity has already begun – Publicis bought a small consultancy in March called Spinnaker SCA, while just last week in Europe, Mediaplus acquired Target Media and media advisory MediaSense bought PwC’s U.K. consultancy. On a...
When God-is Rivera left her post as global director of culture and community at Twitter (now X) back in 2022, she felt hopeful. She’d spent four years forging real-world relationships between creators from underrepresented communities on Twitter and those in media and advertising, and was ready to pass the effort to her successors. At the time, business mogul Elon Musk’s takeover of the platform...