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Google on Trial Google won’t have to sell Chrome, after ruling in search antitrust trial
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“Even when they lose, they win.”
That summarizes the response to yesterday’s remedies ruling in Google’s antitrust trial, with reactions varying from vehement criticism to resignation.
In Justice Amit Mehta’s remedies...
Brands are upping their creator marketing budgets, but creators say their branded content business isn’t growing as a result.
It’s no secret that brands are hot for creators in 2025. Overall marketing spend on the channel is projected to grow by over 12 percent this year, with advertisers such as Unilever committing to spend half of their marketing budgets on social channels by the end of the...
With Labor Day behind us, and Thanksgiving still 12 weeks away, the industry is headed for its most important quarter of 2025: the holidays. With the final stretch including Black Friday, Cyber Monday and Christmas as the nights get darker and days get colder, there’s nothing better than taking a cozy moment in front of the TV (or iPad — or however you watch or stream your shows), as a way to...
This story was first published by Digiday sibling Glossy.
The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes, but also on the fans —...
This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.
The summer TV turned back the clock
NFL flags Nielsen measurement issues, Amazon adds Peacock, Netflix’s ‘algorithm movies’ and more
The summer TV turned back the clock
Growing up, summer was a time of transformation. Kids would come back from the break with...
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Google on Trial Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling
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Google won’t be forced to sell its market-leading web browser Chrome and Android mobile operating system, although its exclusive search deals with handset manufacturers and ISPs have been...
Following years of explosive growth, the creator economy has become a foundational element in any marketing strategy, but is reaching an inflection point, according to seven influencer marketing experts.
There are countless indicators that the creator economy is booming — from brands signing creator agencies of record to mergers and acquisitions. However, as influencer marketing spend...
Fortnite’s creators and creator studios are increasingly at odds over how to properly advertise on the platform.
Metaverse marketing is heating up in 2025, and brands’ activity in Fortnite is no exception. Advertisers’ spending on the platform has grown significantly in the past year: Between 2023 and 2024, the number of brand activations inside Fortnite increased by 99 percent year-over-year...
Digiday gathered a group of ad-supported publishing execs for a virtual town hall session on Aug. 22 to discuss top-of-mind issues as we head deeper into the latter half of the year.
On top of the list? Optimizing and diversifying revenue, dealing with DSPs and SSPs (and the changing dynamics there), and the impact — and use cases — for AI.
The conversation was conducted under Chatham...
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There’s no such thing as a summer slowdown. While members of the media and marketing industries may have tried to take a break from the daily grind, the news cycle never let up.
From Paramount’s Skydance Media sale and Omnicom-IPG’s merger milestone to a new CEO at WPP and fresh competition for Google, the past few months have been pretty momentous...