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President Donald Trump was sworn in for his second term earlier this month. During the inauguration ceremony, a coterie of Big Tech CEOs in prominent positions was prominently featured, and observers interpreted this as a bid to curry favor with the current occupant of the Oval Office.
Among their number was Alphabet CEO Sundar Pichai, who, despite being the lowest profile of the assembled...
Havas Media Network has kicked off the new year with an acquisition aimed at deepening its sports marketing expertise and diversifying its revenue base.
The media arm of Havas struck a deal to acquire CA Sports, a specialist sponsorship agency based in Spain, and add it to its entertainment-focused Havas Play unit. It’s the first acquisition by the French holding company since it was listed on...
Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
This week’s Media Briefing looks at how the TikTok ban impacted publishers’ onsite traffic and social referrals, as well as what companies like CNN, The Daily Mail and The Washington Post are doing with their short-form video efforts in light of the shutdown drama.
Data shows the TikTok ban in the U.S. didn’t have much of an effect on publishers’ site traffic, and publishers say they will...
For those still counting, there’s another retail media network to add to the list. Alongside real estate, airlines and banking, airport shops have joined the race.
WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in...
This week’s Future of TV Briefing looks at why advertisers are keeping an eye on streaming services’ ad product developments and ad loads.
‘Have you tried to watch streaming?’
Streaming watch time hits new highs
Meta’s...
More advertisers are turning to Amazon’s ad tech as their mainstay for programmatic buying — not just for Amazon’s own media properties, but increasingly for ads across the wider web too.
The reason, according to vp of Amazon Ads Kelly MacLean, is simple: “They’re now using Amazon DSP as their primary DSP.”
While there’s no hard data to back up this claim, it aligns with a growing body of...
On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE...
Whether on a large scale or small — in this case, medium sized — consolidation continues apace in the media agency world, following tectonic changes at the end of last year.
GroupM continued to centralize its operations at a global corporate level, with global CEOs of the brands taking on company-wide roles — at least those who haven’t already left the company.
Although one internal...
Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company
In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that meet their needs and respect privacy.
The brands thriving in this landscape will be those balancing creativity, technology and...
YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one.
Last year, Amazon opened up its Prime streaming platform to video publishers and creators of all sizes...