How to create and optimize Google Ads custom segment audiences

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option.

However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed.

Well-crafted audience segments can be optimized similarly to how you optimize search terms.

In this video, you’ll learn:

• Why you should create small audience segments.
• How to create audience segments that can be optimized.
• Why you should create both interest and search segments.
• The results from an advertiser who went through this optimization process.