October, 2024

October, 2024

New data retention policy for Google Ads
Starting November 13th, Google Ads will be implementing a new data retention policy. All account data, including performance metrics, billing information, and historical reports, will now be retained...

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
Gone are the days when big brands were solely reliant on agencies to produce high quality content. Thanks to tools like AI, creators can now get in on the action. With the rise of social media, short-...

Brands are cautious about Google and Meta’s generative AI holiday ad push
This story was first published on sister site, Modern Retail. Major advertising platforms are pushing marketers to use generative AI to make holiday ads. Agencies and brands, however, are still uns...

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at this year’s conference shows that gaming companies still v...

AI Briefing: Why Walmart is developing its own retail-specific AI models
The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI models to help power the company’s “Adaptive Retail” er...

As digital advertising has evolved, marketers are re-evaluating their DSPs
Kelly MacLean, vice president, engineering, product and science, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more ...

How contextual, attention and creative data unlock ad relevance for brands
Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult. For starter...

DSPs are leaning on automation and customer service to drive campaign performance
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better t...

Women’s soccer and publisher Footballco turn to creators to score with brands
The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their engagement with the creators working on soccer’s sidelines. The approach has attracted advertisers, inclu...

Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
Earlier this week, the Justice Department outlined its proposed remedy framework to rein in Google’s search market dominance. Potential outcomes include the search giant’s breakup, the prohibi...

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B&T Television

November