November, 2024

November, 2024

TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, direc...

Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
Creators and influencers played a significantly larger role in this year’s U.S. election compared to years past — from involvement at the White House creators conference to the battle of the candi...

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
Most sizable agencies have either acquired influencer agencies and platforms or grown those technology or talent offerings in-house, which begs the question: Who could make a move at this point, and w...

Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it’s also stepped further out of Amazon’s shadow. Global retail media spend is expected to surp...

AI Briefing: Inside Accenture and Nvidia’s plan to scale AI agents for enterprise business
As Accenture and Nvidia seek to accelerate enterprise adoption of AI, their first proving ground has been closer to home: the consulting giant’s own marketing department. Last month, the companie...

Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Netflix’s “Nextworld” Roblox experience — a virtual world filled with...

Google’s ad tech empire rests on how well it can make these key arguments
Related Insights Google on Trial Google is facing a potential breakup; what are the likely outcomes? ...

5 top new TV shows to stream this week on Netflix, Prime Video and more (Nov. 25-Dec. 1)
Our top TV picks this week include 'Outlander,' 'Cruel Intentions' and 'Sex Lives of College Girls'...

Axie Infinity game developer Sky Mavis lays off 21% of workforce
The layoff reflects a strategic move to focus on its projects, including a new Axie Infinity game, according to its CEO....

Hong Kong’s ZA Bank lets users trade crypto against fiat currencies on its banking app
ZA Bank teamed up with Hong Kong-based crypto exchange HashKey to launch the retail crypto trading service....

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