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Print renaissance?
Two digital publishers are getting back into the print game this year, which is a sentence likely hard to believe in 2024.
And while the advertising revenue opportunities of print are a mixed bag, execs at BDG’S Nylon and Complex NTWRK’s Complex say they aren’t necessarily hanging their hats on this being the brand new revenue driver going forward. Instead, they’re using...
TikTok’s latest machine learning ad solutions are proof that the platform wants to automate as much of its advertising as possible.
The product, dubbed Performance Automation, was announced at the platform’s fourth annual TikTok World product summit today — its first official summit since Biden signed the TikTok “divest or sell” bill last month, and subsequently the entertainment app took the...
Daniel Engelke, Content Marketing Manager, Viant
Advertisers exploring, if not currently using, AI-powered solutions from their ad tech partners need to ask if those tools are truly solving their everyday challenges.
These challenges span from the decline of third-party cookies (even if their end date has once again been pushed off) and new digital privacy laws to the seemingly unstoppable...
Amazon has joined the likes of Google and Meta by launching its own black box-style ad campaign called Performance+.
Designed to make campaign creation and management as easy as possible, Performance+, which sits within Amazon’s demand-side platform uses a predictive model to predict the likelihood of users who will convert hourly, in order to drive cost per acquisition performance.This is a...
Amid the dragged-out demise of the third-party cookie, marketers everywhere are experimenting with alternative means of measuring campaign effectiveness. Tracking the eye movements of cat and dog owners could be one of them.
Lily’s Kitchen, a premium brand owned by pet food giant Nestlé Purina, has begun to incorporate eye-tracking audience panels into its campaign measurement with the aim of...
Roblox’s burgeoning ad network could drive significant revenue for the platform — but as the company widens its advertising offerings, it will have to tackle the inevitable child safety challenges that come with such an expansion.
The full rollout of video ads on Roblox earlier this month represented the latest step in the company’s plan to transform its core product from a gaming hub into a...
This week’s Future of TV Briefing looks at the state of play for measurement currencies as advanced audiences become a focal point in this year’s upfront market.
Advanced measurement
Netflix’s Greg Peters era, NBCU vs. WBD for NBA rights, AI in Hollywood and more
Advanced measurement
There is — finally — some measurement currency activity worth monitoring in the annual upfront...
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One of the most common ways workers can find support and camaraderie is through a union. But what if your role doesn’t allow you to be a part of a union?
That’s the case for middle managers. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Less than a week after expanding AI-generated search, Google is already bringing ads to its AI Overview feature.
Alongside an array of other ad-related updates, Google is testing new ways to serve ads above, below and inside automatically generated summaries of query results distilled from different sources. AI Overview ads — which use advertisers’ existing search, shopping and Performance Max...
This is the second installment of Digiday’s two-part series on how publishers are optimizing revenue streams. The first installment focused on publishers’ subscriptions and events businesses.
After a volatile 2023 in which publishers’ revenues were less lucrative than expected and the media industry witnessed an ongoing cycle of layoffs, publishers are placing their bets on both traditional...