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Condé Nast execs are pressured to retain ad dollars after Anna Wintour announced last week that she will no longer oversee the day-to-day operations of Vogue, the luxury brand she has led as editor-in-chief since 1988.
Wintour will remain in her broader roles as Condé Nast’s chief content officer and global editorial director for Vogue. And while it’s too soon for the ad industry to record a...
AI bots scraping publishers’ sites for real-time information are now scraping publishers’ sites more than the bots used to train large language models. And they’re harder to detect.
That’s according to the latest report from TollBit, a data marketplace for publishers and AI companies. From Q4 2024 to Q1 2025, bot scrapes used for Retrieval Augmented Generation, or RAG, per site grew 49%. That...
Future is betting on AI to boost recirculation – and make that stickier audience more appealing to advertisers.
The publisher’s new proprietary AI-powered content categorization engine, called Advisor, acts like a “brain” trained on Future’s internal data, according to Jamie Samuel, head of commercial products at Future. Built into its audience data platform Aperture, Advisor lets Future...
This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.
Screen check
Let’s talk CTV in NYC
YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025
Brands on the big screen, TikTok...
As Substack invests in video content, the platform’s smaller creators stand to gain the most subscribers and advertisers by embracing the medium.
Over the past year, Substack has considerably expanded its video tools for both creators and audience members. In January, Substack launched live video as a tool for all users. In early March, the company enabled video posts for mobile users for the...
Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans.
At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets. This is a member-exclusive article from Digiday....
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TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.This is a member-exclusive article from Digiday....
Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift.
It’s not going full Dotdash Meredith – the publisher has openly braced for a future without Google traffic – but a recalibration is clearly underway.
“Google’s AI mode...
Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems.
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Retail Media Rewritten Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover...
Michael Silberman, evp of media strategy, Piano
Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when it comes to site traffic.
Piano’s data backs this up: Between 2022 and 2024, benchmark data across Piano clients found that traffic growth was fairly flat — it increased by only 5%. The uncertainty in site traffic means that each...