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2017 called. It wants its keyword blocklists back.
Ask a publisher a few weeks ago what kept them up at night, and it wasn’t (just) AI-powered search eroding their traffic or ad tariffs squeezing margins — it was something far more familiar: keyword blocking. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it.
That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the quiet discomfort people have with how quickly it’s moving — and...
There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.”
AI Mode started rolling out to U.S. users last month, and publishers are still trying to figure out what it means for their SEO strategies. AI Mode is powered by Google’s large language model Gemini,...
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We’ve reached the halfway point of this year’s Cannes Lions International Festival of Creativity and Rachel Lindsay has already lost her voice — not from inhaling sand kicked up along the Croisette, but from networking. It’s the one thing she came to the festival to do.
The former Bachelorette turned multimedia host, and perhaps most notably, co-...
Mere months away from closing the ultimate partnership in an acquisition of Interpublic Group (so long as the deal isn’t derailed), holding company Omnicom instead this week at Cannes Lions rolled out a series of partnerships designed to harness the power of live.
The final of seven, Omnicom today unveiled a partnership with Google’s YouTube that lets Omnicom clients target high-traffic...
Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it.
Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools called Smart Campaign Solution — akin to Google’s Performance Max or Meta’s Advantage+ — to support advertisers, but particularly SMBs.
While...
Chris Feo, Chief Business Officer, Experian Marketing Services
Marketers are under more pressure than ever to deliver personalized, high-performing ad campaigns — all while navigating tighter budgets, shifting privacy expectations and fragmented technology stacks.
Despite having a recent plethora of advanced tech tools and deeper data sources within their reach, brands’ fundamental...
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When Chris Hassell’s agency Ralph last made the trip to Cannes several years ago, building a business around branded entertainment felt like a creative experiment. Novel but niche.
Now, it feels inevitable. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media,...
As publishers face shrinking open web opportunities, The Guardian is unifying its programmatic advertising operations to capitalize on curation and offer global buyers scale with simplicity.
The publisher announced last week that it has unified its programmatic advertising teams and operations across the U.S., U.K. and Australia — a move designed to streamline global ad buying and improve...
This week’s Future of TV Briefing looks at the question of how TV and streaming audiences watching in a bar or other public places should be counted — and, more importantly, charged for — compared to people watching at home.
Counting the crowd noise
Let’s talk CTV in NYC
Streaming overtakes all TV watch time
Disney...