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Member Exclusive Ad Tech Briefing: Public companies’ first loyalty is to shareholders — why do advertisers give them an easy time?
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Dynamics in ad tech, particularly within the demand-side platform sector, are in flux, causing media agency practitioners considerable head-scratching. That’s why...
This video is sponsored by Index Exchange. For more information about sell-side decisioning, check out this report.
A lot of decisions are made between the time someone shows up on a website and when an ad loads on the page. But many of those decisions are left up to advertisers and the demand-side platforms they deploy to do their programmatic ad buying. Fewer decisions are made by publishers...
This WTF guide, sponsored by Index Exchange, explores what sell-side decisioning is, how it is reshaping the programmatic supply chain and how both publishers and marketers can benefit from applying inventory, audience and quality insights using data available from the supply side to help make buying smarter, faster and more precise.
Historically, programmatic decision-making has been...
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
Marketers, ad executives, publishers, tech companies — pretty much every conceivable member of the ad industry — they’re set to converge in France next week at the Cannes Lions International Festival of Creativity. Before the event starts, Digiday+ Research surveyed more than 70...
Pinterest is going all-in on programmatic, and its newest hire is the tell.
Chip Jessopp, Amazon’s former director of global accounts and North America ad tech sales, joined the visual search platform on May 27 as its first head of programmatic. Reporting to chief revenue officer Bill Watkins, he’s been tasked with building new demand channels and scaling Pinterest’s still nascent programmatic...
This week’s Media Briefing looks at Reddit becoming a top referral channel for some news publishers (although the audience coming from the social media platform isn’t big enough to replace declining search referrals).
Is Reddit becoming a top referrer?
Google offers buyouts to search employees, Warner Bros. Discovery splits in two and more.
Reddit traffic quietly rising
As...
The folks at independent agency Known have always done things a little differently. Digiday first wrote about Known as having built an Iron Man suit it would put to use for clients, developed under the watchful eyes of its founders and principals Kern Schireson and Ross Martin.
Today, the Skeptic app/platform Known has developed over the last few years is being used by a handful of the agency...
The decision to leave was already on the table. For months, senior marketers at one of WPP’s clients had grown frustrated with the holding company’s pace of change. WPP had been trying – streamlining teams, fixing old systems, pushing for integration – but it wasn’t happening fast enough for the brand.
Then came Mark Read’s exit. And suddenly, the decision didn’t feel inevitable. It felt worth...
Dave Taylor, Chief Product Officer, Alliant
The days of influencer marketing as an auxiliary tactic, rather than an integrated part of a broader omnichannel marketing mix, are over. Now, with industry power player Omnicom Media Group consolidating and strengthening its influencer marketing efforts under a new brand, and Publicis putting its own stake in the ground with its recent purchase of...
Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop.
Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t...