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As matters of diversity, equity and inclusion struggle to maintain the footing they seemingly achieved earlier this decade, some agencies continue to push them forward. The latest, independent marketing/communications agency Boathouse, is adding a supplier diversity program starting next week as part of expanding its diversity initiatives more widely.
It will be a way for the agency to extend...
As matters of diversity, equity and inclusion struggle to maintain the footing they seemingly achieved earlier this decade, some agencies continue to push them forward. The latest, independent marketing/communications agency Boathouse, is adding a supplier diversity program starting next week as part of expanding its diversity initiatives more widely.
It will be a way for the agency to extend...
It’s anyone’s guess this election season
No one really knows how the ad market will look in the immediate run-up to the U.S. presidential election, but to avoid the possibility of lost revenue, news publishers are seeking alternative avenues to appeal to advertisers.
While Dow Jones is focusing on events and non-political content for its politically-averse advertisers, The Guardian set its...
It’s anyone’s guess this election season
No one really knows how the ad market will look in the immediate run-up to the U.S. presidential election, but to avoid the possibility of lost revenue, news publishers are seeking alternative avenues to appeal to advertisers.
While Dow Jones is focusing on events and non-political content for its politically-averse advertisers, The Guardian set its...
WPP, the industry’s largest marketing services group, yesterday hosted its annual general meeting this week. At the meeting, it outlined plans to become “the most creative company in the world,” a vision its leadership hopes will turn around fortunes.
WPP’s board explained that its strategy includes plans to “build world-class, market-leading brands” through investments in “AI data and...
Today, May 8, the esports company Blast announced that it is expanding into “Dota 2,” Valve Corporation’s popular multiplayer online battle arena game. The goal of this expansion is to bring new audiences into the entire Blast esports ecosystem — but the real winner of the move is Blast.tv, the company’s homegrown streaming platform.
Blast launched Blast.tv in November 2022 to act as both a...
This Tactics + Insights guide, sponsored by Acxiom, examines how brands and agencies buy and activate data for more impactful campaigns. With high-quality data, marketers develop more insights to their audiences to improve campaign performance and drive growth.
As the need for data accelerates with the fluctuating third-party cookie deprecation timeline, savvy brands and agencies are adopting...
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What does it look like when an organization doesn’t have any middle managers at all?
In our last episode, we spoke to Cary Cooper, a professor of organizational psychology and health at the University of Manchester, about the pitfalls of promoting an “accidental manager.” He doubled down on why the best player doesn’t always make the best...
This week’s Future of TV Briefing looks at how TV and streaming ad sellers are looking to make more outcome-oriented pitches in this year’s upfront market.
The upfront outcome outlook
Amazon Prime Video’s new ad formats, Publicis Groupe’s measurement currency stance, MrBeast’s management move and more
The upfront outcome outlook
What are TV and especially streaming ads actually...
Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars.
These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe.
Advertisers see these deals as a reliable...