Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
TikTok now testing 60-minute video uploads
TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators.
Why we care. TikTok is already a powerful discovery e...
Navigating the AI wars: Winning SEO strategies for brands
As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future.
It’s actually not such a bold predictio...
How to archive your Universal Analytics historical data
Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This d...
Snapchat outlines Three Es for advanced marketing measurement
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times.
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Google AI Overviews: More searches, less satisfaction
I don’t know for a fact that people are searching less on Google. I just know it’s true.
During Google I/O, Alphabet/Google CEO Sundar Pichai told us AI Overviews have resulted in an “increa...
Netflix ads tier hits 40 million subscribers
Netflix’s ad-supported tier is rapidly gaining traction, reaching 40 million monthly users globally, the streamer announced at its 2024 Upfront presentation.
The paid ad offering, initially seen...
A better approach to B2B lead gen in 2024
B2B advertising, with its long sales cycles and relatively thin data density, has never been easy. And the tracking upheaval from cookies disappearing is about to make it harder.
That means that s...
How to run a successful site migration from start to finish
A site migration can feel like packing up your entire house and moving across the country. There’s much to keep track of, and you don’t want to lose any valuable possessions (or, in this case, SE...