Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
7 ways to use the ‘inspect element’ tool for SEO
The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on ...
How to overcome the top 3 objections to YouTube video ads
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. ...
6 ways to use AI for paid search account restructuring
As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes.
Some paid search specialists a...
Google Ads will pause low-activity keywords starting in June
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team.
What is low activity? Campaigns that were created mo...
How to transform your Google Ads headlines with anti-audiences
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.
You try to define your target market, only to be told, “Our a...