Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land's feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft's Bing and the world of search engine marketing, search engine optimization and search engines in general.
Chase launches first bank-led media network
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial cu...
How advertisers can capitalize on vertical video
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories.
Historically, video ads were tailored for the traditional 16:9 landsca...
How the Google-Reddit partnership impacts brand management
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search resu...
Google structured data carousels (beta) clarified for summary pages
Google has updated its structured data carousels (beta) help documentation to clarify where your markup should go within summary pages that link out to other detail pages. Google also added the featu...
Google CEO on the evolution of Search and SGE
Google Search will continue to evolve in the direction of Search Generative Experience. That’s according to Alphabet/Google CEO Sundar Pichai, who recently spoke about AI, Search and more at the 20...
TikTok launches enhanced ad placement controls
TikTok introduced two new controls to give advertisers more choice regarding where their content appears:
Category Exclusion.
Vertical Sensitivity controls.
Additionally, the social media...
Google testing People Also Consider label on branded search ads
Google is trialing a new People Also Consider badge on ads served within branded search results.
The label appears as a grey box positioned underneath the company name, logo and URL as demonstrate...
Advanced Google Ads tracking for local service companies
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance.
This ...