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Las campañas bilingües le vienen funcionando a varias marcas, particularmente aquellas en la industria automotriz, siendo Hyundai una de las empresas que se benefician de las estrategias multiculturales, reportando recientemente un aumento del 12% en ventas con respecto al año anterior.
“Atraer al público latino, sobre todo a la generación más joven, es algo más que reconocimiento. Se trata...
La escudería McLaren tiene en la mira el Grand Prix de Canadá a disputarse este próximo 9 de junio, con el piloto Lando Norris detrás del volante en su reciente victoria en Miami, la marca ha aprovechado su apogeo en EE.UU. acelerando a fondo su asociación con Google. El engranaje de los avances tecnológicos del motor de búsqueda para conseguir records en las pistas, es una de las estrategias del...
Turns out, AI applications aren’t just useful for cutting marketing production costs. U.K. clothing retailer Matalan has found they can also be used to drive website traffic by juicing the placement of Google Shopping ads.
The retail brand and its media agency Havas Media U.K., placed AI-written copy in product descriptions on Google Shopping ads for men’s suits in the spring, and saw that...
Amidst the ongoing chaos of life without third-party cookies, the concept of the authenticated web stands out as a puzzling enigma. The idea of a marketplace filled with premium ads, all at a fair price, seems almost too good to be true outside of the walled gardens. Yet, here we are, still pondering its tantalizing potential while The Trade Desk’s CEO Jeff Green throws another curveball into the...
This week’s Future of TV Briefing looks at the changes that may — or may not — transpire during this year’s upfront cycle.
Upfront watch
Paramount’s backup plan, reality TV’s troubles, Disney vs. Comcast and more
Upfront watch
This year’s upfront cycle is likely to be lengthy. This not only gives TV and streaming ad buyers and sellers more time to firm up their annual commitments,...
After years of trial and error, the esports industry appears to have finally found a path to profitability: Saudi Arabian money.
Over the past two decades, esports companies have thrown a wide variety of spaghetti at the metaphorical wall of profitability, with most of it failing to stick.
First came esports team streaming payments and esports league media rights deals with Twitch, which...
LinkedIn’s Wire Program — a program that enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video — is launching its beta test phase today.
Barron’s, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal and Yahoo! Finance are among the publishers taking part in the program, having signed on between last fall and...
This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Marketers improve campaign performance and drive revenue growth by combining a holistic understanding of past campaigns, careful audience selection and in-flight campaign adjustments.
Agencies and brands face increasing pressure to quantify campaign performance and generate...
Are you even a large digital publisher if you haven’t signed a deal with OpenAI?
Last week, the generative AI tech company announced content licensing and tech development agreements with Vox Media and The Atlantic. This comes after deals were recently announced between OpenAI and IAC’s Dotdash Meredith, as well as The Wall Street Journal’s parent company News Corp — following deals with The...
Over the past few months, the ad industry has seen more and more interest in retail media networks (RMNs). But given their solid, but limited access to consumer data, financial institutions’ ears pricked up as they started to see a way for them to carve themselves a hefty piece of the ad spending pie.
Enter: financial media networks.
But what are they, why are they important and why would...