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There’s no official start to the TV and streaming advertising upfront marketplace (there’s not necessarily an end either). But this week’s presentations by major TV networks and streaming services serve as the unofficial kickoff to the annual haggling cycle.
And this year’s cycle is likely to be a long one – and potentially a bit of an adjustment to how buyers and sellers do business in the...
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It’s that time again: The yearly upfront event is taking place this week. As the TV and streaming landscapes continue a massive...
Maybe Snap has managed to convince advertisers of its value after all. At least, it’s trying to. Over the last quarter, the social media platform has been lauding incentives and discounts on top of its beefed up ad offering to get buy in from advertisers and ultimately maintain its recent growth.
The social media platform’s ad business has been steadily growing for the most part, reportedly...
Japanese-owned agency holding company Dentsu has a bit of a history, perhaps even a reputation, for restructuring the company in search of better results. Its latest, engineered under the auspices of no-longer-so-new Americas CEO Michael Komasinski, may have unlocked the value Dentsu has been missing the last two years. New alignments have brought new clients, in the hopes of returning back to...
At this week’s Google I/O 2024, many marketers will be tuning in for any updates on the future of generative AI and search.
The annual developer conference, which takes place on Tuesday, has always been a place for the search giant to highlight major innovations for its various audiences. At Google I/O 2023, the company introduced its search generative experience (SGE), the generative AI...
While the creator economy is growing and expanding, so are the technologies within the landscape.
Enter virtual influencers. That’s right, digital characters if you will, which are in some cases used instead of human influencers as a means to reach new audiences and showcase new levels of innovation that companies have to offer.
While this isn’t a new concept — virtual influencers have been...
It’s an undeniable fact that data has evolved into a primary ingredient in any marketing or advertising effort over the last 10 to 15 years. And the sophistication of data collection and analysis has advanced at similar hockey-stick-like levels.
But Arun Kumar, arguably one of the more important executives to help usher in this era of data to the buy-sell equation during his time as head of...
It’s been two weeks (ish) since Google announced the third delay to its long-gestating plan to rid its browser of third-party cookies — just about enough time to get over the shock of the utterly predictable.
No fresh opinions needed — just the same old skepticisms and recycled optimism for another go. And given this has been going ongoing for four years now, ad execs have gotten a lot better...
The leading lights of publicly listed, independent ad tech companies issued their latest quarterly earnings reports this week, with the cratering DoubleVerify’s stock price the clear highlight/lowlight of proceedings.
Amidst the earnings reports, the prolonged fate of the third-party cookie remained a significant question mark. Every attentive analyst was concerned about the potential impact...
Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York City to talk up new show launches, improvements in measurement and ad targeting and reaching audiences beyond audio platforms with video.
This year, the Podcast Upfront had a few newcomers, including sports media group Better...